You Should Be Winning More Business.
You would be if your prospects understood the real value you’re offering. You’ve invested time and money trying to fix it, but you keep getting lost in the noise. You need a new approach. RGA helps you clarify your message and elevate your authority. Prospects will understand you faster and trust you sooner. You’ll become the recognized leader you should be and win more business.
Meet Rick Grant: Former journalist. Columnist. Award-winning podcast host. Interviewer of hundreds of executives. Speaker. Author. Owner of a successful public relations firm for 19 years.
Your Market Should Understand Your Value. It Doesn’t.
From the inside, your value proposition is clear. You train every new employee to understand it. You preach it in staff meetings. You expect the world to get the message. It doesn’t.
You spend a lot of money on visibility, but just because someone sees you doesn’t mean they’ll see why they should be working with you. Prospects still ask questions that have already been answered. Salespeople spend too much time explaining what makes the company different. Competitors with less expertise seem to attract more attention. That’s not a visibility problem. It’s a clarity problem.
After nearly three decades as a journalist, interviewer, podcast host, and strategic communications advisor, I’ve learned that expertise alone is not enough. You must overcome the four challenges that block every sale, and unlock a clear path to winning more business. I can show you how.
RGA’s Strategic Positioning Intensive
The RGA Strategic Positioning Intensive helps your leadership team examine the evidence, identify the position your company has earned the right to claim, and put that position into words your market can understand.
The primary deliverable is your Strategic Positioning Brief: a written, evidence-based document that turns the investigation and executive discussion into a practical foundation for effective communication. The brief gives your leadership team a shared reference for decisions about messaging, content, executive visibility, and communications priorities. It also identifies where stronger evidence is needed before a claim should be made publicly.
A one-time fee means a single new client will give you a substantial ROI.
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Find out more about the way Rick Grant thinks about the business of being taken seriously. Each week, he writes about what it takes to stand out in business and in life in his free newsletter. Find stories about the leaders he’s met and lessons that will provide a shortcut to anyone willing to do the work to be a leader.
See also: Rick’s LinkedIn Article library.
